Media relations specialists

media relations new zealand

Engaging with the media can be a daunting prospect if you’re new to the experience. We provide media relations services for several large organisations and are well-equipped to help set up interviews with company spokespeople, as well as give comments and information to ensure reporters have access to accurate content.

If you receive a call from a reporter asking for an official comment for a story, what’s the best response? Or maybe you have a great story to tell or a message your community needs to know about. How do you reach the right people to help you share it?

Thankfully, Priority Communications works alongside the media every day. We have four former journalists in our team, who are experienced in working across New Zealand and international online channels, daily and community newspapers, magazines, television, and radio.

Our team can also assist with preparing talking points, working with the media during a crisis, and providing media training.

Crafting compelling stories that capture national attention

We love it when we can develop a campaign or project that has a great story to be shared with the wider community. Finding the right angle to interest journalists, and knowing which outlet will suit them best, are skills we have honed through years of experience.

It may be that your story is worthy of a national media blitz to get people talking and engaged to achieve results. Some of our work includes:

media relations specialist new zealand

FAQs

  • There are many different ways to work alongside the media - in all its many forms. Priority Communications has trusted relationships with contacts up and down the country, and regularly engages with reporters, publications and broadcast media for our clients.

    We can help improve your relationship with the media by working to connect you with the most effective media for your business or campaign; providing advice on what angles and offerings reporters will be most interested in; giving you media training to ensure you can provide a clear and engaging interview; and liaising with the media to work with their deadlines and needs.

  • We offer a range of media relations services to meet your needs. This includes media training, media monitoring, liaising with the media, preparing and distributing press releases, responding to media enquiries, and providing advice and oversight for engaging with the media during a crisis.

  • The news media is constantly changing, so presenting your story in the right way at the right time, is key to achieving results.

    We have former journalists in our team who know exactly how to craft media messages that will interest the right news media and provide reporters with the information they need. This increases your story’s chance of being picked up in the media.

  • Yes. Our team are experienced at providing media training, and can also assist by preparing talking points ahead of media interviews. We also arrange for you to be filmed in different professional scenarios and run through mock interviews, so you feel well prepared and confident when working with the media.

  • There is no one size fits all approach to managing negative media coverage. Often a good relationship with the media and willingness to engage with them will prevent the coverage from happening in the first place. At other times, individuals and organisations need to think carefully about their media strategy, before or after an issue has hit the headlines. As experts in crisis communications, we often work with clients to prepare for media coverage on difficult issues and consider how they can put their best foot forward. This always involves us making a thorough assessment of the situation and developing a plan to respond in a timely and effective way. This might include developing the messaging, issuing a statement or media release, liaising with media for interviews, and monitoring and responding to coverage.

    If you are worried about an impending reputational crisis or are experiencing negative media coverage, give us a call so we can discuss the best approach for you.