Crisis management consultancy
When a crisis strikes, we can guide you through the storm. Our award-winning expertise in crisis consultancy and managing risk has helped many clients through crises, from tricky situations to major incidents.
Our approach, led by experienced crisis communicator Michele Hider, is regularly sought after to help people and businesses navigate difficult times. Michele has led major public health responses to pandemics, communicated industrial accidents, strikes and liquidations, and provided guidance around controversial regulatory changes and contaminated land. When the 7.1 magnitude Canterbury earthquake struck, she was one of the first to communicate important information to the New Zealand public.
We understand the art of assessing a situation, pinpointing the risks, and developing a message that is timely, accurate, and accessible. We apply our skills to a diverse range of crises including ones involving reputational damage, natural disasters, public health responses, and business issues.
See our crisis communications consultancy work responding to Civil Defence and Emergency Management events.
FAQs
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In public relations, crisis management is how a business, organisation or person responds to an unexpected issue or event that could have a significant impact on their reputation, stakeholders, or operations. A crisis can happen at any time, so it’s important for businesses to always have an up-to-date crisis communications plan in case the worst happens. It is also vital to have a trusted and experienced advisor to call on, in case you need support to navigate and guide the response.
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Priority Communications has decades of trusted crisis comms experience and can respond to crisis situations immediately, providing 24/7 support if needed. We can support you through all stages of a crisis, from planning ahead to evaluating your crisis response when the dust has settled.
If your business or organisation needs crisis support, contact Priority Communications today.